I don't call myself a business coach because I'm about more than just business.

Before I was 30, I had built multiple 6- and 7-figure businesses—from car dealerships to a professional house-sitting empire. I’m not another fitness coach who pivoted to business coaching; I’m a growth expert who just happened to start there.

My breakout moment in the fitness space was a program centered on helping women gain weight on purpose—a concept so radically authentic it became magnetic for other female coaches. I unintentionally became the go-to growth strategist for coaches just like me.

But there was a problem with being the ‘go-to’ coach: my personal playbook wasn’t a universal solution. & that proof came when I tried coaching a VERY soft, empathetic coach with my bold, direct strategies. The clash was undeniable. My approach wasn’t just wrong for her; it was fundamentally incompatible.

The real breakthrough though, came when a client called me out in an exit interview. She told me my new business program felt generic & I had so much more to offer— because I had built my fitness program on this idea that every transformation starts from within, but should never overlook the outside; your lifestyle, your environment. She told me, "That's your magic. Get back to that."

In that moment, I realized— the most powerful strategies aren’t taught based off of a blueprint; the code, those skills, that strategy, it’s already inside of us. You can’t hand someone a script and expect success when it doesn’t vibe with who they are— how they speak, how they sell, how they lead.

And that is how the True Identity OS™ was born. I didn't want to just create another program; so I engineered a new business framework from the ground up. It's a research-backed, deeply personalized system designed to decode your unique operating system as a coach. I don’t give you scripts; instead, we map your natural strengths to create a sales and messaging framework that is impossible to replicate— because it is made up entirely of you. Everything is centered around who you are, from day one.

For over six years, I’ve been obsessed with this kind of strategy—the kind that replaces guesswork with a clear, authentic path forward. I work directly with fitness coaches to install their True Identity OS™, helping them unlock their inherent selling style, attract clients who are a perfect match, and build a business that is just as powerful behind the scenes as it looks online.

This is the kind of growth that never stops feeling like you.